Unit 4 Market for Health Insurance and Competition Essay

Unit 4 Market for Health Insurance and Competition - Essay Example by Congressional Budget Office, the health market challenges the federal and state governments as health care premiums continue to take an upward trend. More to these, health care costs seem to exceed the growth of American income, thus making it very expensive to afford health care in America. Consequent to these, fewer individuals get to enroll for the service, following the high cost involved. These factors compel the government to take measures that regulate the operation of the health market, thus ensuring that the insurance companies do not exercise their market power in a manner that can harm consumers, as well as the economy. Such measures include the evaluation of insurers who undertake mergers and acquisitions, to ensure that monopolies do not rule the health sector. The medical loss ratio refers to a statistical measurement of the fraction of the total premium revenue from health plans that get to be devoted to clinical services. In other words, the MLR relates to the portion of the premium revenue from health insurance plans paid to settle medical claims. Therefore, this ratio does not serve as a measure of the quality of care provided as premiums paid and expenditures incurred do not indicate the quality of care being given to individuals. Other measures, such as patient satisfaction surveys, and severity-adjusted clinical outcomes, provide better measures for gauging health performance. Consequently, the MLR should not be used to measure health performance, as it would lead to biased results (Austin, 43). Risk-adjusted premiums help in determining the expected treatment cost that an insured person would incur, if they were to fall ill. Higher rates exist for elderly individuals, compared to the younger population (Feldstein, 245). This ensures that insurance providers do not choose to insure healthier patients, and leave out the sick patients. Consequent to this, individuals who need health care most get to access insurance, and effective

Pastoral care Essay Example | Topics and Well Written Essays - 1250 words

Pastoral care - Essay Example The same is applied to the church minister, the help and support of whom is sought while performing spiritual obligations; baptism, matrimonial services, funeral services and prayers at every joyous and gloomy incident are included the religious obligations according to the Christian faith, which could not be performed without the presence and supervision of the church ministers. One of the most important role played by the pastors included the providing of complete guidance to the Christian community in their religious affairs. While pastoral care, according to Malphurs, may have been an aspect of what some leaders in the Old Testament did, their primary role was that of leadership (2003:1). Although the Christian community has separated the role and duties of the state and the church, where the former enjoys all the privileges from devising and implementation of all the policies and strategies related to internal, external, political, social and financial affairs of the country on the one hand, and ruling over the masses through all state agencies and institutions on the other. On the other hand, the powers of the church have been confined to religious affairs, though the church is supreme in this regards, and everyone seeks its help in all spiritual activities and matters at large; it is particularly the case at the eve of birth, matrimony and death of every Christian. Pastor services maintain central place in Christianity particularly at the eve of the death of every follower of the faith. Pastoral services are conducted in order to identify the spiritual relationship between man and his Lord, where the Lord has the power to bestow life and impose death upon every human, and thus soul is bound to return to the Lord after spending the appointed time on the earth. Pastoral care services are conducted in the name of Jesus Christ, who has

History of perodua analysis

History of perodua analysis Perusahaan Otomobil Kedua Sdn Bhd (PERODUA), established in 1993. In Malaysia Perodua is second automobile manufacturer which after Proton. It is a joint venture company between Malaysian and Japanese. The shareholders of Perodua are UMW Corporation Sdn Bhd 38%, MBM Resources Berhad 20%, Daihatsu Motor Co. Ltd 20%, PNB Equity Resource Corporation Sdn Berhad 10%, Daihatsu (Malaysia) Sdn Bhd 5%, Mitsui Co. Ltd 4.2% and Mitsui Co, (Asia Pacific) Pte Ltd 2.8% (Corporate Information n.d). Perodua does not contend with Proton for the similar market niche because Perodua mostly produce small-compact cars. Since end of 2009, Perodua has sold some 1.67 million units of vehicle of a variety of models. Perodua also sell overseas their cars to UK, Singapore, Brunei, Fiji, Nepal and Sri Lanka. 1.2 Background of Perodua Perodua is located on a 138-hectare site in Sungai Choh, Rawang, Selangor Darul Ehsan. Besides, in the year of 2001, Perodua Auto Corporation Sdn Bhd (PCSB) was established in the final quarter year. Furthermore, there are also another two joint venture partners of PCBS from Japan which are Daihatsu Motor.Co.Ldt. and Mitsui Co. Ltd. The PCBS are being managed the manufacturing operations of the Perodua Group (Corporate Information, 2010). 1.3 Mission and Vision 1.3.1 Mission Perodua mission is to Professionalism in all our operations Efficiency in utilizing technologies and available resources Resilience in meeting our challenges Optimizing benefits to customers and stakeholders Dedication towards social responsibility to community, the environment and development of competent workforce Uniqueness in our products Aspiration to glorify the name of PERODUA 1.3.2 Vision The vision of Perodua is to be the most preferred automotive brand renowned for products and services of excellent quality which contributes to the development of the nation. 1.4 Product Milestone Below is the list of the vehicle that Perodua produce: The Perodua Kancil-August 1994 The Perodua Rusa March 1996 The Perodua Kembara August 1998 The Perodua Kenari   June 2000 The Perodua Kelisa August 2001 The Perodua Myvi May 2005 The Perodua Viva   May 2007 The Perodua Nautica 4WD May 2008 The Perodua Alza November 2009 (Corporate Information, 2010) 2.0 Analysis of Market Environment Factors that Affect this Company For a company it is very necessary to have updated date and to have a close watch and to assess the ever changing environment around them. There are 2 types of environment and there are Micro Environment and Macro Environment (Pride.et.al, 2007). 2.1 The Micro Environment The close forces to the company that have effect on its capability to get the goods successfully to the customer. While for the micro environment consists of 6 factors (Pride.et.al, 2007). 2.1.1 Customer Customer can be divided into 5 types of markets to get a better idea on them which are: 2.1.1 (a) Consumer Market The person who buys the product for consumption is called the consumer market (Pride.et.al, 2007). Perodua Company comes with varies vehicles that can attract buyers especially these who want an affordable yet efficient vehicle. The company mostly targets on individuals or families who want to buy quality car at a premium as Perodua Company sets up the prices that are reasonable and affordable by most consumers. Perodua Myvi is product on May 2005 by Perodua Company which is one of the examples for individual or family use. 2.1.1 (b) Business Market The companies which buy goods and services are to be used in the production id other goods (Pride.et.al, 2007). For instance, Perodua Company buys the parts from other countries but the assembling is done in Malaysia. 2.1.1(c) Reseller Market The companies that purchases the goods or services and resell the product without making any changes to it (Pride.et.al, 2007). For examples, Perodua dealers get the product from the main company and finally distribute to them without making any changes of the cars. 2.1.1 (d) Government Market For government market they may purchase it to be used it in the production of goods and services (Pride.et.al, 2007). For example, the model of Perodua Myvi, Perodua Kancil, Perodua Viva are provided to the government for the use of National Parade Day. 2.1.1 (e) International Market The products used for the use of the government to carry on with the government duties (Pride.et.al, 2007). For international market, Perodua Myvi purchases for the overseas market such as United Kingdom, Singapore, Brunei, Fiji, Nepal and Sri Lanka. 2.1.2 Company This segment is about the togetherness which should be there among all departments so that the product will be delivered to the customer in the desired time. This process will be an incomplete process if there are disagreements between departments, which will result in a delay of not delivering the product to the customer on time (Pride.et.al, 2007). 2.1.3 Competitors There are two types of competitors that will affect the sales of Perodua Company which are direct and in direct competitors. 2.1.3 (a) Direct Competitors The companies which manufacture the same products within the same industry (Pride.et.al, 2007). For instance, Suzuki, Toyota and Proton are Perodua Companys direct competitors as the companies sell similar types of vehicles within the same industry. 2.1.3(b) Indirect Competitors Indirect competitors mean that when any company which competes for the same customer dollar (Pride.et.al, 2007). The indirect competitors for Perodua will be Toyota, Proton, Naza, Honda, BMW, and Mercedes. This is because they are also produce cars and they are also competing for the consumer dollars (Corporate Information, 2009). 2.1.4 Suppliers Suppliers could be defined as those who supply the necessary parts to build the product. The supplier influences the quality and delivery of the ended product. Suppliers should be from a reliable source and should be consistent at an arms reach (Pride.et.al, 2007). 2.1.5 Marketing Intermediaries Marketing Intermediaries is also known as the middle man. The mediating is usually done by a company in order to distribute or promote goods to the customer (Pride.et.al, 2007). The sales Manager stated that Giga Shipping Company transports all the Perodua Products worldwide. There is also a trailer company which provides trailer service to transport products around Malaysia (Personal Development Leadership, n.d). Besides marketing intermediaries, mediating can also be financially. As an example, EON bank, RHB Bank, Islam Bank act as a mediator in order to promote Peroduas cars. These companies provide a loan system so that the customers could have a minimum payment monthly and enjoy the same benefits of a comfortable car. 2.1.6 Publics Publics could be defined as a crowd of people who have an interest in a company and also who make an impact to an organization to achieve its objectives. Moreover, a company will take this consideration and try building up relationships and also offer helpfulness to these groups. There are the 7 types of publics such as local, media, citizen action, government, general, internal and financial (Pride.et.al, 2007). 2.1.6 (a) Local A community relations officer is appointed by the company to be present at meetings with the local publics (Pride.et.al, 2007). Perodua Myvi customer are eligible to join the club via (http://www.myviclub.com/). There is a public relations officer is appointed from Perodua Company regarding this club. On the other hand, the officer also can meet with the customer and makes interaction with the customer. 2.1.6 (b) Financial The company issues an annual publication which is the annual report which also includes the financial statements in the company. The shareholders were given by the company (Pride.et.al, 2007). All the Perodua Company share holders receive the annual report of the company in order to keep the shareholders informed about the financial status of the company (Corporate Information, 2010). 2.1.6 (c) Media Media can be described as a company would promote their product more with a positively media coverage (Pride.et.al, 2007). For example, Perodua Company promotes Perodua Myvi on television advertisements. The official advertisement is telecasted on television. Also, they also advertise the product on the World Wide Web (Corporate Information, 2010). 2.1.6 (d) General The general publics view in the company is called general (Pride.et.al, 2007). Through our research, most of the customer would like to view on the Perodua Company. Hence, positive or negative, it is basically what the customer thinks about the company. 2.2 Macro Environment The societal forces that influence the organizations ability to provide the customers are called macro environment factors which are 6 factors. 2.2.1 Political Legal The legislation and laws which influences the industry, marketers should be on watch out of the laws which can involve the company in the future (Pride.et.al, 2007). Since Perodua Company is fully owned by the government of Malaysia, the tax is already included in the price of the vehicle. Therefore, the government gets a sum of charges (Corporate Information, 2010). 2.2.2 Economic Environment The Economic environment investigates the disposable income levels. In addition, the economic conditions include the business cycle, inflation, interest rate and inflations rates (Pride.et.at, 2007). 2.2.2(a) Inflation Rate 2.2.3 Technological Environment 2.2.4 Demographic 2.2.5 Cultural 2.3 How the Company faces Threats and how they convert them to Opportunity The SWOT analysis is known as the tool to asses a companys Strength, Weakness, Opportunity and Threats. Strength and Weakness are known as internal factors while Opportunity and Threats are known as the positive conditions which could bring plunder to the company if acted in the necessary way. For Threats, it can be defined as the barriers which prevent the Company from reaching the companys objectives. When a company puts out a new product, there could be threats which come the companys way. Then the company should be ready with a defensive strategy to stand up against the threat and that strategy is known as Opportunity (Pride.et.at, 2007). After the release of Perodua Myvi, the company has faced several threats. So, to get rid of these threats of Perodua Company, Perodua Company came made that threats into opportunity by making up a strategic plan (Corporate Information, 2010). 2.3.1 The Entry to the Domestic Market The entrance of Perodua to the market was in the year of 1993 and it also result a massive change in the industry. Nissan and Toyota were dominating the market which result Perodua getting a small slice in the market. And Perodua got a boost because Indonesia. This is because they tend to sell about 500 Perodua Myvi cars in a month (paultan.org, 2010). 2.3.2 The Support Since Perodua was quite new to the domestic market, as mentioned previously there was also because of Indonesia. As a result of this undertaking of Indonesia, the workforce of Perodua was sent to Japan for a special training to learn more about engineering skills and assembling skills. This opportunity could be known as a Human Resource 2.3.3 The Competitors Perodua is known as the second National Car producer in Malaysia which is after Proton Company. But, the competitors to Perodua are from the domestic Market as well as the International Market. The Domestic competitors are named as Proton and Naza while the competitors from the international market are Toyota, BMW and Mercedes. Through these competitors are threats to the company, Peroduas strategic plan has kept them as the best car in the Malaysia up-to-date. Besides, Perodua Company is always on the watch out of product life cycle. So, if any company comes out with any new model, Perodua will try to modify the existing model or trying to put out a new model. All in all, company will always want to produce products according to customer trends and not company trends. If the company produces according to the company trends then the sales can go down. But, if the company acts according to the customer trends there can be good sales. 3.0 Target Market 3.1 Target Customer Characteristics Target market involves dividing a market into segments and then concentrating on marketing products on one or a few key segments (Pride.et.al, 2007). The target market of Perodua Myvi is segmented by demographic consumer such as the businessman who likes to work and it is convenient to them. Therefore, the comfort of the passenger is the main target. Also, the vehicle price of Perodua Myvi is affordable and reasonable for the customers which fulfill their demands too. Furthermore, the first target market strategy used is differentiated marketing. Differentiated market is the organization selects several market segments and designs different marketing mixes for each segment (Pride.et.al, 2007). The Perodua Company has used different strategy to attract different customers. Therefore, the Perodua Company offered the other vehicles for its different target segments to meet the customer demands. Some of the customers are looking for more convenient cars such as Perodua Viva while customers with big family would like to choose Perodua Alza. Another target market strategy used is undifferentiated marketing. The marketing mix, which are the 4Ps are the organization at the whole market. Besides, the organizations also used to avoid other segments from existing, the organization chooses to mass market (Pride.et.al, 2007). For example, 30 September of 2009, Citibank credit card deals have organized Perodua Myvi 10X rewards points Easy Pay Campaign. This is use to the customer can make a down payment by using the Citibank credit card and enjoy 0% interest on the customer down payment and 10X rewards point (Citibank Perodua Myvi 10X Rewards Points Easy Pay Campaign, 2009). While for the last target market strategy used is concentrated marketing. There are one or two segments will be selected by the company and a marketing mix for these few segments will be proposed (Pride.et.al, 2007). Therefore, the aim of Perodua Company use concentrated marketing strategy is not to maximize sales; it is efficiency, attracting a large portion of once section while controlling costs. 4.0 Product 4.1 Product Lines that are offered A product line is viewed as a unit because of marketing, technical or for end-use considerations, by groups of closely related product items (Pride.et.al, 2007). Perodua have released many models of Myvi to suit the different taste of the customers. Firstly, there is the original Myvi and now comes with another two different versions which is the Myvi SE and the Myvi EE (Exclusive Edition). Each of these models comes with a different pricing and specifications. 4.2 Core, Actual and Augmented When purchasing tangible product, the buyer will not only obtain the product itself, but also all the extra things that come together with the product. This is also known as total product. The total product of the item can be separated into three categories which are the core product, actual product and augmented product. 4.2.1 Core Product Core products are the essential benefits that the buyer want when purchasing the product. The actual benefit that the buyers get when purchasing a Perodua Myvi is transportation. Buying a Perodua Myvi allows the buyer can move around in a vehicle without depending on public transport. This allows the buyer to be able to travel to any destination at any time without relying on the rigid time frame of a public transport. 4.2.2 Actual Product Actual products are the fundamental expectation of the buyer of the product (Pride.et.al, 2007). The consumers most basic expectations from buying a Perodua Myvi are the style and design of the car. In the Perodua official website it is stated that the design of Perodua Myvi is a mix of classy and sporty characteristic (Perodua 2009). Besides that, there are many colours for the buyer to customize the Perodua Myvi to suit the their taste. The engine of Perodua is also manufactured in Japan by Daihatsu. The Perodua Myvi is also known to be more fuel efficient as compared to other cars sold in the market. It is said that Perodua Myvi Auto uses around 13.5 km per litre and the Perodua Myvi manual is clocked at approximately 17.1km per litre of petrol (Tan, P 2009). The Perodua Myvi is readily built with air-conditioner and entertainment system with the latest audio technology like mp3 and a USB reader (Perodua 2009). The consumer can have the option of the transmission of the car to be automatic or manual. To prevent the car from being stolen, Perodua Myvi is equipped with a security system which includes an engine immobiliser. The only way to unlock the immobilizer to start the car is by using the owners car keys. As a result, if somebody breaks into the car, they wont be able start the car by using duplicated keys or by tampering with the wires. 4.2.3 Augmented Product The augmented products are the additional services the consumer will receive when buying the product. The augmented product of buying a Perodua Myvi is that it easier to apply for a loan compared to other imported cars because it is a national car. Besides that, Perodua provide services like parts replacement and repair at their service centre. The spare parts of Perodua Myvi are also easily available compared to imported cars. Other than that, Perodua also provide an extended warranty service for free (Perodua, 2009). 4.3 Branding, Packaging, Labeling, Warranty, Customer Service 4.3.1 Branding (Shenron, 2009) Branding is a blend of a term, sign, name, symbol or design which is used to recognize and distinguish products and companies (Pride.et.al, 2007). Perodua has a small car like Myvi with a big future. Hence, Malaysias leading compact carmaker is always taken by Perodua. Besides, their management team still not really satisfied with their position at the top and their research and development facilities have given the most critical activity, innovation in design and creative engineering methods. Nowadays, Perodua is now able to deliver more stylish, unique, and cars with an attractive price to their consumers. This new brand statement, Building Cars, People First, is Peroduas new visual identity (Interbrand, 2010). Perodua expects to manage all their customers in harmony with their guiding vision. Besides, Perodua was at the position of seventh most valuable Malaysia brand in Interbrands 2007 survey and it looks set to continue get build up and enhance. This shows that Perodua try their very best to respond their customer satisfactory. 4.3.2 Warranties and Customer Services Perodua Company consists of customer service which is known as smart assist. In the even of a breakdown, members can call the toll free number: 1-800-88-5555. The call centre will dispatch a rescue team to the location of the vehicle. This service is available 24 hours a day, 7 days a week. Besides, all the customer service agents practice a friendly, thoughtful, humble and committed routine to give their customers very best service. Furthermore, 1-hour Superservis also provided and this service is a speedy service package that comes with a money-back guarantee once the customers car is not serviced in one hour. While for the warranty period, Perodua Company has given 3-year/100,000km manufacturers warranty. For the extended warranty is plus 3-year/75,000km. ETP is stand for Extended Warranty Programme which is an extension of the Basic Warranty Coverage that comes with your Perodua by giving the customer an additional coverage period (Perodua, 2010). 4.3.3 Product life Cycle Product life cycle can be defined as progression of a product through development, introduction, growth, maturity and decline stage. 4.3.3 (a) Development Product development is the incubation stage of the product life cycle. There are no sales and the firm prepares to introduce the product. 4.3.3 (b) Introduction In introduction stage, the product has just appeared in the market with the company having little profit or the negative profit as there is only little consumer awareness on the product. In this stage, the company increases the awareness of the public about the product through promotion or advertising. The Perodua Myvi is marketed to the public through local mediums such as newspapers, radio and television. 4.3.3 (c) Growth During the growth stage, sales start to increase rapidly but the promotion costs are still high due to increasing consumer awareness thru advertising and etc. The growth stage is critical to a products survival because competitive reactions to the products success during this period will influence the products life expectancy. The profits begin to decline late in this stage as other car competitors enter the market with their own cars to compete with the Perodua Myvi. 4.3.3 (d) Maturity During maturity stage, the sale curve peaks as there are maximum sales and production efficiencies lead to maximum profits occurring in this stage. In this stage, the company will want to maintain the sales on the product. In keeping the maturity stage going for as long as possible, the company reintroduces the Perodua Myvi with versions and will also have a facelift. Example of this is the introduction of the Perodua Myvi SE to the market. 4.3.3 (e) Decline In the final stage, which is the decline stage, the sales will fall rapidly. This is because the sales and profits of the product decline. Therefore, the company needs to determine whether to retain or drop the product. The current Perodua Myvi is in a decline stage but is still doing well in the market as it is ranked the top selling car in the country in the compact segment for the third year running in the assessment conducted by J.D. Power Asia Pacific, therefore leading the Perodua Company to continue the production of the car. The graph above illustrates how the product life cycle of Perodua Myvi has reached the maturity stage where the company is making maximum profit from the sales of its product that is the Perodua Myvi. (Managing Products and Brand, n.d). 5.0 Pricing Price is the value exchanged for product in a marketing transaction but price is not always money (Pride.et.al, 2007). There are some pricing strategies that use in Perodua Myvi product. For example, optional product-pricing, psychological pricing and geographical pricing. The optional product-pricing is the pricing the accessory sold with the main product. For instance, car sells with the air-conditioning. While for the psychological pricing is the price set reflects the psychology of pricing and not just the costs. For example, $45900 instead of $46000. Lastly the Perodua company also use the geographical pricing strategies in the Perodua Myvi product. The geographical pricing is pricing products to customers in different parts of the country such as FOB (free on board) and Zone pricing. FOB means that the customers need to pay the freighter fee from the carrier to the final destination and zone pricing is the company set up one zones, the customer in the more distant zones (Pride. et.al, 2007). 5.1 Optional Product Pricing Type of carsThe Perodua Company uses the optional pricing in the Perodua Myvi product, which is the pricing the accessory sold with the main product. The Perodua Myvi is divided into eight type, Myvi 1.0L SR, Myvi 1.3L SX, Myvi 1.3L EZ, Myvi 1.3L SXi, Myvi 1.3L EZi, Myvi SE GHS, Myvi SE ZHS and Myvi 1.3 ZHL. The different accessory of Myvi contains different prices. The different prices are as shown in the table below: (Based on the price listed given in the catalogue) Colour Solid Metallic SMET Myvi 1.0L SR RM 40,721.80 RM41,240.20 Myvi 1.3L SX RM 45,450.20 RM 45,925.20 RM 46,325.20 Myvi 1.3L EZ RM 48,425.50 RM 48,900.20 RM 49300.20 Myvi 1.3L SXi RM48,225.50 RM48,700.20 RM49,100.20 Myvi 1.3L EZi RM 51,240.30 RM 51,700.20 RM52,100.20 Myvi SE GHS RM 51,926.00 RM52,401.00 RM52818.20 Myvi SE ZHS RM 54,940.00 RM 55,426.00 RM 55,826.00 Myvi 1.3 ZHL RM 51,000.00 RM 53,500.20 5.2 Psychological Pricing The psychological pricing is the price set reflects the psychology of pricing and not just the cost. It is also apply in the Perodua Myvi product. Example: (Based on the price list given the catalogue) Myvi 1.3L EZ (solid) RM 48,425.50 Myvi 1.3L EZ (Metallic) RM 48,900.20 Myvi 1.3L EZ (SMET) RM 49300.20 5.3 Geographical Pricing The geographical pricing is the pricing products to customers in different parts of the country. The Perodua Myvi contains different prices according at the different country or different zone. Example (Based on the price list given in the catalogue) The Perodua Myvis Price in Malaysia (1.3L EZi) The Perodua Myvis price in UK (1.3 EZi) RM 52,240.30  £7,499 In the table above shown that the Perodua price in United Kingdom is cheaper once the price convert to Malaysia dollars. The reason Perodua Myvis price in UK is more expensive than Malaysia is because of the sales tax in under vehicle pricing and special interest rate is included (Perodua-uk.com, n.d) 6.0 Distribution According to Perodua Company, there are many branches in Kuching such as at Satok Parade, Jalan Matang and others. The location of Perodua Company can be easily found in Kuching. On the other hand, the Perodua Company also has branches at the overseas country such as in United Kingdom. The Channel organization that is used by the Perodua Company is shown below: 6.1 Conventional Channels The Conventional channels consist of independent producers, wholesalers and retailers. They are all self business which are trying to maximize own profit (Pride.et.al, 2007). 6.2 Vertical Marketing Channels For the vertical marketing channels, the channel members work in a group rather than individually. It is either one who owns the others or they are in contract with each other or has so much power that they all corporate (Pride.et.al, 2007). 6.3 Horizontal Marketing System It is an arrangement with two or more companies at the same level linked together to follow a marketing chance (Pride.et.al, 2007). 7.0 Promotion 7.1 Promotion Goals Promotion is communication by marketers that informs, persuades and reminds potential buyers of a product in order to influence an opinion or to get a response. While inform is a communication used to increase understanding of new brand, or a new product. The company explain how the products function, and recommend the new application for product. The other goals of promotion, persuade the customer to buy now. Finally, remind is a task of retaining the customer knowledge and to call attention to the customers about the importance of the products for they might be used in the future (Pride.et.al, 2007). The promotion goal of Perodua Company in the Perodua Myvi product is inform. Perodua Myvi is still the good selling product in the market. It is convenient and suitable for businessman but also good for small family. In addition, Perodua Company gave information about the Perodua Myvi to society by using several methods, such as brochures, internet advertising through Perodua official websites, road show and many more (Pride.et.al, 2007). 7.2 Promotion Tools To communicate with individuals, groups and organisations, various promotional tactics have been used by Perodua. When Perodua merges specific plans used to manage the integrated marketing communications for Perodua Myvi, that combinations form the promotion mix for Perodua Myvi. Advertisement, personal selling and sales promotion some of the elements of promotion mix. The elements of the marketing communications mix Sources from: (Dolak,D 2009) The main promotion mix used by Perodua in promoting Perodua Myvi is advertisement. Advertisement is the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media (advertising, 2010). Advertisements used by Perodua are television, the internet, newspapers and prints. The benefit of using advertisement is that it can cover a wide range of audience but is very costly. Personal selling is defined as oral communication with potential buyers of a product with the intention of making a sale (promotion-personal selling, n.d). The advantage of this that it can influence the customer more compare to advertisement. The disadvantage is that it depends on the attitude and the skilfulness of the salesperson to convince the customer. Perodua Myvi is sold through direct selling which is face-to-face by using a sales person. The sales person who does not directly work for the company mostly can lower the price of Perodua Myvi to attract customers. This is because they can deduct the price using their commission. While buying from salesperson at the showroom is more convenient as everything is handled by them and also the quality of the service is much better. Sales promotion refers to many kinds of incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects (Definition of Sales Promotion, 2010). Perodua have created many sales promotions to aid in the sales of Perodua Myvi such as the scrapping programme which was scheduled on 1 April 2009. This promotion allows customers to trade-in their old car for a reduction of RM5000 off any Perodua cars (Perodua 2009). Another sales promotion is customers can buy a Perodua Myvi on loan for RM347 a month for the first 5 years. If they booked and registered a Myvi from 13 June to 31 July 2009, the customer is entitled to join their contest. 7.3 Communication Process The communication process is a process whereby the sender is marketing their product to the receiver who is the public and except some feedback from them. Interference in this process which prevents the message being conveyed to the receiver is called noise. One of the noises that can affect Perodua promotion is competitors message. Other automobile companies will also have their own promotions to attract customers. They will always try to convince the customers in believing that their product is better than the rest. When P

Greed and Power…The Death of a Society Essay -- Literary Analysis, Jon

In his satiric essay, A Modest Proposal, Jonathan Swift proposes eating children in order to highlight the fact that other plausible measures for fixing Ireland’s economic problems are being ignored. Swift implies that a nation’s most significant problems stem from the greed of the wealthy. He asserts this through his use of diction, satire, and ethos. Diction is used by the author in order to imply that those who are financially blessed generate a nation’s biggest problems. Swift’s choice of formal yet derogatory diction projects his own perspective on how the rich view the poor. He uses the word â€Å"scheme† to describe his plan although he criticizes â€Å"several schemes of other projectors† (Swift 4). This is one of the first clues that helps to indicate that even Swift dislikes his idea, one aggressively bolstered by the rich who have money to gain. Words like â€Å"sacrificing†¦innocent† and â€Å"crucified† depict a savage death, usually in return for something that will benefit the greater good like that of Christ or a soldier dying when returning to a bombed area to save a small child (5 and 18). However, in this case, rather than sacrificing themselves, Swift explains that the rich will unfeelingly allow the poor to suffer unmentionable deaths in order for the rich to make enough profit to account for the â€Å"expensiveness of [their] idleness (28).† His choice of belittling diction through the words â€Å"savages† and â€Å"reserved for breed† points out the condescending way in which those of the upper class view the masses (10). These words show them as little more than uncivilized animals to be sold at the market, which through his proposal, would become a reality. Swift’s choice in diction helps to emphasize the widening schism between the rich a... ...the country of Cavan† within his essay (18 and 6). Swift’s use of ethos assures the reader that there are people other than him who concur with his ideas. Ethos helps to give readers a sense of security, a â€Å"Hey, if he likes it, it must be good† type of mentality. However, when scrutinized, one will notice that all those Swift cites are presumably wealthy people of the upper class. The essay contains no ethos from those of the lower class. Thus in effect Swift’s use of ethos also slyly places blame and reproach on the greed of the wealthy while also increasing the validity of his argument. Swift’s use of diction, satire, and ethos asserts that the gluttony from the wealthy procures major problems for a nation. Although a satire was needed for the people of old Ireland to realize this, for the people of the modern world, such knowledge came with little persuasion.

Freakonomics position paper Essay

Freakonomics is an â€Å"alternative† look at debunking some of the established wisdom as far as our ideas about life in general and economics in particular go. It is an irreverent and funny book about some of the truths that we take to be self-evident. It is one of the books in the new genre of non-fiction that attempts to question some of the academic theories that all of us take for granted. There are other books like â€Å"Black Swan†, â€Å"Undercover Economist† and â€Å"Tipping Point† that have tried to explain social phenomena in terms of going beyond the academic dogma. The topic for this essay is the â€Å"Perfect parent† hypothesis that deals with some of the myths concerning child rearing and safety that parents use in bringing up their children. The essay looks at the chapter in detail along with the material presented and then attempts to support the claims as well as present some criticism of the same. However, Freakonomics can also fall into the trap that it has laid for established theories. For instance, chapter five that deals with a â€Å"Perfect Parent† hypothesis can easily be debunked by theories that contradict the authors’ claims. Usage of Data and otherwise Freakonomics relies heavily on statistical evidence to debunk many of the â€Å"truths† and offers some data to prove some counter-intuitive truths. As the authors’ state, they want to expose â€Å"the hidden side of everything†. Towards this, the authors’ take on many established certainties and prove that we often tend to overestimate the potential risk in say, flying and under-estimate the risk associated with driving when statistical evidence clearly shows that more people die in road accidents than air accidents. The book is definitely an attempt to look for the â€Å"hidden connections† as can be seen from the linkage of abortion to the low crime. The example of Roe. vs. Wade and the resulting decrease in crime is a good example of this. While it makes sense to blame everything on our inability to measure risk or use quantitative analysis in everyday life, the fact remains that with the abundance of theories being floated on a daily basis, there is no â€Å"one correct† way to lead a life, let alone parenting. While the purpose of this essay is not to debunk â€Å"Freakonomics†, nonetheless we should remain cautious about â€Å"information overload† . This is one tendency that would make us derive some meaning out of the current age. Chapter Five: The Perfect parent hypothesis The chapter deals with the question â€Å"What makes a perfect parent? † It deals with the statistical evidence to prove that: – Though there is correlation between parents who are highly educated, kids not from single homes and their test scores, it is not enough to establish a cause and effect scenario between two sets of factors – The data also proves that black children doing badly at school most probably means that they are from a low income household rather than that they are black. An example of this would be the success of black golfer Tiger Woods. Having an upbringing that was virtually elitist, the success of Tiger Woods proves the above hypothesis. Though the authors’ have not quoted this as an example, they nonetheless state that the data from the ELCS scores is highly encouraging for anyone who wants to have a shot at the â€Å"black white† hypothesis of doing badly/well at school – The other set of data that the authors’ present relates to the child safety seats that sell in millions compared to having a child in a rear seat. This is what they call the â€Å"outrage reduction† for the obsessive parenting. This can be compared to the example of a terrorist attack like 9/11 that can be seen in terms of â€Å"sensational† value as compared to the number of people who die from gun shot wounds. Countering the authors’ claims in Chapter Five The main criticisms against chapter five are: – Overgeneralization – Attempt to dazzle – Usage of anecdote when the authors’ make claims based on data The authors’ contention that â€Å"good parenting† as the experts claim may not hold the key and their frank admission that many of the outcomes of a child’s personality cannot be measured kind of stand out against their other claims. The last point refers to the black kid who had to fend for himself at the age of twelve and the white kid who has all the advantages. The black kid turned out to be Levitt’s co-author while the white kid turned out to be the Unabomber. The point being made here is when the authors’ use so much data, what is the point of using anecdotes. The authors’ repeatedly try to discourage the â€Å"anecdotal evidence† and instead concentrate on statistics to prove their point. So, this is one trap that the authors’ laid for themselves . Also, the temptation to dazzle with â€Å"truths† sometimes is overarching and can be avoided. Conventional wisdom The books’ as well as the chapter five’s thesis is all about how conventional wisdom can often lead us wrong. And it is here that the authors’ score their best. Often, we take the â€Å"truths handed down† to us as the norm and though scholarly studies have tried correcting the myths, the authors’ deserve credit for putting out the evidence in a fashion as understood by everybody. Conclusion Though we have taken one â€Å"truth† as our thesis and provided views on both sides i. e. to support as well as debunk, nonetheless the book is an entertaining read and is a serious attempt to get past the â€Å"scholarly daze† that most of the academic journals and mainstream research provide. At times, the book might seem to be â€Å"like a journalist explaining economics† but the reason for this is that the authors’ are trying to put their point across to laypeople.

Loneliness in Of Mice and Men Essay

These are just a few of the times in which Candy has shown thoughtfulness. The last character John Steinbeck has developed, Curley’s wife, shows loneliness for three reasons. For one, she states, â€Å"I get lonely. You can talk to people, but I can’t talk to nobody but Curley† on page 87, which shows that she has loneliness because she doesn’t have anyone to talk to but Curley. Specifically, people won’t talk to her because they know that Curley will get jealous and want to start a fight. In another reason, she says, â€Å"I’m looking for Curley† on page 31, which shows that she, made up an excuse to find adult conversation. Candy does not seem to have a dream until he meets George and Lennie. He is swept up in the plausible reality of this dream, a dream he would probably be too scared to initiate by himself. Candy is not happy with his life on the ranch, but he doesn’t think that there is anything else that he can do. He has one arm and is quite an old man, he used to have a dog that was also very old and someone else shot it for him. He was very miserable after the death of his dog and he said, â€Å"I ought to have shot that dog myself, George. I shouldn’t ought to have let no stranger shoot my dog.† His dog was the only precious possession he had at the ranch and it was taken away from him. He overheard George and Lennie talking about their dream and later approached them and told them his generous offer. He had more than half of the deposit money and George was very grateful of that and let him in on their once †unattainable† dream Steinbeck was of German and Irish ancestry. Curley’s wife tries to get the men to feel sorry for her but also has a powerful and mulipative side to her by threatening Crooks. â€Å"I could get you strung up on a tree so easy it isn’t even funny.† Curley’s wife is abusing her power by using it to threaten Crooks and make him understand what kind of position he is in. She says this by threatening to get Crooks lynched, the hate of black people during this time is unimaginable. The men in the barn would rather listen to a white woman over a black man. He helps them get closer to actually owning the ranch because he has a lot of money saved away in his bank and offers it towards the ranch. Crook’s is also crippled in his back and because of this he works as a stable buck. Like Candy he also has nothing to look forward to. When Lennie tells Crooks about his and Georges dream of owning a ranch, he is very cynical; ‘Every damn one of ’em’s got a little piece of land in his head. An’ never a god damn one of ’em ever gets it’. Crooks mentions how George and Lennies dream will be unattainable but after hearing what Lennie has to say, he wants in but†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. But after a while he believes that they might actually get their ranch and decides he also wants in. His hopes are soon crushed by Curley’s wife taunts and changes his mind George and Lennies dream to buy a plot of land is a powerful symbol of the American Dream, Steinbeck uses Candy as a narrator. At the start he gives commentary of the characters to introduce them, he says how curleys wife is a tart, curley hatred for big guys and what the boss said in the morning and what he is like. Candy seems to know about Curley’s wife and her giving ‘the eye’ to Slim and Carlson. ‘†I seen her give Slim the eye,†Ã¢â‚¬Ëœ ‘†An’ I seen her give Carlson the eye.†Ã¢â‚¬Ëœ If he was white he would have such a nicer life on the ranch, knowing this he is depressed therefore like many people the great depression. Crooks is a nice person but being black the reader finds it hard to see that he has feelings and also his arched back makes him look twice as bad of an outsider. Steinbeck has written this novel in the hope that people would understand what happened back in his child years. He also wanted to convey his feelings of the violence and anger in the 1930’s he had experienced. In the novel the violence mentioned is where curly exhibits himself in the bunk house because he does not like big people. There was a ranking system in America that was similar to an unwritten law. This ranking was used on the ranches and unfortunately put Crooks at the bottom. In America black people were oppressed and were not allowed to prosper. On the ranch Crooks had his own bunk and kept himself to himself. However, any sympathy that we might have felt for Curley’s wife is reduced because of the cruelty she shows when talking to the men and by the way she treats Crooks. She is contemptuous of Candy, Crooks and Lennie, referring to them as ‘a nigger an’ a dum-dum and a lousy ol’ sheep’ and she laughs at their dream of having a ranch of their own, dismissing it as ‘Balony’. Far worse though is the way she removes all Crooks’ pride and dignity when he dares stand up to her and saying how she can get him lynched. would say that loneliness is one of the main themes throughout the novel and I also think that Crooks is defiantly the loneliest. He is a â€Å"Negro stable buck† and the only reason he does not get beaten up is because the ranch the hands are not aloud to use their feet to fight because Crooks has a bad back. â€Å"I aint wanted† â€Å"I can’t play because I am black† Those quotes show that Crooks is feeling lonely Says George in a way that says I know I cant force you but I don’t want you here. This is of course because of what Curly did. She is taken aback by this, she is used to being ignored but not told to leave by anyone other than her husband. â€Å"I just want some one to talk to.† She says. â€Å"you got a husband, go talk to him† George replies. â€Å"yeah I got a husband.† She says almost in a disappointed way. She then asks how Curly got his hand broken. To which George lies and says he got his hand caught in a machine. But this doesn’t fool her so seeking an answer she asks Lennie who she knows won’t have the mental capacity to make up a lie. â€Å"how did you get those scratches on your face?† she asks. Lennie looks to George and then looks away saying, â€Å"he got it caught in a machine.† He answers. â€Å"is that so?† She says with a look that is trying to work out how Lennie thinks. Almost as if she is concerned for him. She then quietly leaves. In this scene we begin to see that she isn’t stupid she can work things out. Also that she doesn’t like Curly and being married to him. The possibility that all she wants is some one to talk to is again present. it differs the way Curley’s wife is perceived in the film and book, we don’t see how clever she is and how she uses her knowledge, power and position to be malicious. In the book, there is a quite surreal scene towards the end, when Lennie is by himself in the brush. He gets agitated with himself over what he has done and all of a sudden, a short, plump lady appears, his Aunt Clara. She starts speaking to him in Lennie’s voice. Then after she is finished disappears. Then, a giant rabbit scuttles out of Lennie’s head and starts shouting at him. Unfortunately, this is never visually seen as it is left out of the film. It would have been a funny scene and with it being right near the end, would have spoilt the mood; therefore, it was left out. Another scene left out so not to detract the mood, was when Lennie has his dead puppy in his arms after he has killed Curley’s wife, and he has the idea of throwing the pup away so it â€Å"wouldn’t look so bad.† The last two scenes would have caused undue laughter in the middle of two important and emotion parts of the film, which would have lessened the viewer’s emotions. Along with missing out scenes, a fair number of scenes were added. For example, in the film there is a scene when Lennie enters the bunkhouse with the bib of his dungarees puffed up and him cradling it. As Lennie had tried to sneak his pup into the bunkhouse before, Lennies suspicious behaviour hints to George that he is trying to do it again. After George scalds Lennie for his attempt to sneak the pup in again, Lennie lies on the bed and slaps the bib of his dungarees, flattening it, and finishing the joke. An amusing practical joke obviously thought up purely by Lennie showing he does have an intelligent and a funny side. John Steinbecks ‘Of Mice And Men’ expresses George and Lennie’s relationship brilliantly just like a marriage, not in a sexual manner but in a mutual loving relationship. This occurs throughout the novel.(then examples) Curley has a very poor attitude in that he believes beating up people that are bigger than himself would make him a hero, however if the bigger person beat him up people would call the bigger person a bully and be sympathetic towards Curley. This backfires horrendously one day when seeing that Lennie has a child’s mind he tries to pick a fight on him only to find that Lenny’s reaction left him with a badly broken hand. Due to this event, Curley then bares a grudge on Lenny throughout the play and the death of Curley’s wife fits in nicely as it gives Curley an excuse to go after Lenny. Steinbeck does this cleverly so that there is already bad blood between Lennie and Curley before the death of Curley’s wife. More than anything, Curley has his wife as a trophy wife. At no point in the book does he show any sort of love or affection toward her. Steinbeck does this so when his wife is found dead he isn’t bothered about mourning he’s focused on getting Lennie. eorge had told him not to speak, so he didn’t answer. Curley really got angry. George answered for him and he answered, ‘An’ you won’t let the big guy talk, is that it?’ He wants to be big and tall. He picks fights with anybody that is larger, in a way superior to him. He only has respect for Slim; we know this because he listened to Slim. â€Å"I think you got your han’ caught in a machine.† He knows what really happened. He didn’t want to get laughed at either, so he listened and obeyed Slim’s instruction. â€Å"But you jus’ tell an’ try to get this guy canned and we’ll tell ever’ body, an’ then will you get the laugh.† Curley agreed to this statement, otherwise he will be laughed at for starting the fight and then losing it. Even though Curley’s hand was totally ruined, and Lennie got a couple of bruises and cuts nobody got in any more trouble. When his wife was killed he was really mad. Not mad for losing a loved one. He was mad at Lennie for killing her, and instead of staying with his wife, he hurried off to find Lennie and to kill him. We notice that although Curley was very protective over his wife, he didn’t show any interest in her, and showed no signs of love. Nobody liked Curley, not even his wife. Curley’s wife was an outcast, because she is the only female on the ranch and wore a lot of red.

“Harrah’s Entertainment Inc.” by Rajiv Lal Essays

â€Å"Harrah’s Entertainment Inc.† by Rajiv Lal Essays â€Å"Harrah’s Entertainment Inc.† by Rajiv Lal Paper â€Å"Harrah’s Entertainment Inc.† by Rajiv Lal Paper Essay Topic: Entertainment 1. What are Harrah’s brand’s strengths, weaknesses, opportunities, and threats? Strengths General Strong and consistent revenue growth over the past years and reliable stock market performance allowing for Harrah’s to gain a leading market position. Harrah’s national presence with a network of 26 casino locations in all â€Å"traditional† and most of the new U. S. casino markets across 13 states, including land-based, dockside, riverboat, and Indian casino facilities. First-mover advantage: William Fisk Harrah was the first to industrialize gambling with the casino operation in Reno, NV dating back as far as 1937. Additionally, Harrah’s was among the first companies to set up facilities whenever the legal and regulatory institutions allowed for new markets opportunities. Customer Relationship Management Complexity of the Total Rewards program which is designed to appeal to and provide value for both â€Å"big time spenders† and small but steady gamblers. Harrah’s ability to anticipate, as opposed to react to, what customers like and dislike and design and deliver its services accordingly. Technology enabled, automated business processes which provide seamless customer information across all departments in all Harrah’s locations. Ability to (re-) design its servicescape based on the transaction data obtained from its Total Rewards members, e. g. install more slot machines if data suggests this will yield to increased revenues. Consistent brand experience for customers through integration of information system infrastructures across all Harrah’s locations. Organizational Structure Harrah’s customer-centric marketing and operations approach which tightly integrates marketing and operations activities through cross-functional teams. Management Strong performance of COO Gary Loveman in developing and implementing the Total Rewards program and re-building the company’s organizational structure. Service Harrah’s ability to provide world-class service experience in a â€Å"tricky environment† by putting in place a number of measures at the employee level such as service process design, reward and recognition. Brand Image Consistent focus of all advertising activities around the feeling of exuberance and anticipation which research suggests are the most profound emotions of gaming. Weaknesses Harrah’s marketing efforts are primarily directed toward existing Total Rewards members and current gamblers frequenting other casinos in the target markets, thereby leaving those potential customers who currently frequent other entertainment options out of consideration. The market presence of Harrah’s casinos is limited to the U. S. market. As opposed to the MGM, the Mirage, or the Bellagio, Harrah’s properties are not highly-themed environments that offer a lot of new experiences to the customer. Standardization of the entire company, but especially its IT systems, will (1) necessitate a need to merge or replace infrastructures when acquiring or merging with a company and (2) limit the company’s ability to adapt structures to the changes in the market environment. Op portunities Expand cross-market revenue by encouraging Total Rewards Members to play at various Harrah’s locations. More tightly integrate the Internet / Harrah’s Website into marketing and advertising activities. Current Customers: Provide a self-service channel for customers to view personalized offers, last-minute offers, reward credits needed to achieve the next level etc. Prospective Customers: Increase awareness via an exciting, memorable Website and strong online advertising. Online Gambling: Provide an online portal which allows for Total Rewards members as well as new customers to experience a selection of games on the web, e. . slots, and provides another means to accumulate rewards credits from a remote location. Expand current Total Rewards data base by adding more fields to it, such as an advertising campaign management tool. Direct marketing efforts towards the â€Å"retail market†, that is, not only towards its current Total Rewards members and those gamblers currently frequenting other casinos. Growth through acquisition or joint venture with existing casino operators inside or outside the U. S. market. Automate operational initiatives in order to be able to utilize customer information in real-time while the customer is at the facility, e. g. instant offers displayed for the customer at the slot machine while one is playing. Utilize Total Rewards program as platform to allow for a â€Å"cashless† infrastructure which enhances convenience as part of the service experience. Expansion of casino operations across other global markets such as Asia Pacific or Western Europe. Threats Unfavorable reputation of gambling among sections of the U. S. opulation hindering social acceptance of gambling as entertainment. Intense competition given the restricted number of markets where gambling is a legalized entertainment option. A maturing U. S. gambling market is likely to induce a decline in overall growth rates in t he future years. Increase of competition due to growth of already existing non-gambling entertainment options and / or emergence of new non-gambling entertainment options. Changes in the legal and regulatory environment of gambling may further limit market opportunities for casino operations. Intensification of competition as a result of competitors building newer and flashier properties. Development of customer relationship management programs by the competition aimed at copying Harrah’s successful techniques. 2. How does Harrah’s create customer value? Proactive Marketing: Opportunity-based customer segmentation enables Harrah’s to build customer relationships based on a customer’s estimated future worth and thus direct marketing efforts towards specific customers and / or customer segments. Tiered Total Rewards Program allows Harrah’s to identify its best customers on the spot and consequently to treat its best customers best. The Reward Me nu as part of the Total Rewards program translates reward credits to the various complimentary offerings and thus enables customers to understand exactly which privileges and / or perks are available and how to earn them. Harrah’s excels at providing world-class service experience in a â€Å"tricky† environment and is known to have the friendliest employees which set the foundation for Harrah’s to win the award for â€Å"best service for three years in a row. Harrah’s national presence, that is, its network of casinos operations, allows for customers to accrue and redeem rewards credits at any of its 26 locations throughout the United States. Integrated information systems across all Harrah’s locations allow for the company to provide a consistent brand experience for its customers as each customer’s profile is fully accessible at any of Harrah’s locations. 3. How does Harrah’s create customer loyalty? The tiered Total Rewar ds program ranges from Gold and Platinum to Diamond memberships depending on the customer’s level of play increases a customer’s switching costs â€Å"play by play†. The three tiered program reflects the â€Å"ideal† path a customer should complete during his / her relationship with Harrah’s across the customer life cycle. The top tiers have a number of privileges attached to them, which are intended to serve as incentives to encourage repeat business. Based on transactional data, Harrah’s regularly addresses personalized offers to its current Total Rewards members in order to generate repeat business. Harrah’s customer-centric approach to marketing which consists of three pillars– new business, loyalty and retention – allows for execution of a targeted direct marketing program. New Business: Ability to make more effective investment decisions at the customer level based on a customer’s predicted worth. Loyal ty: Offer incentives of customers to visit Harrah’s properties more frequently and to encourage customers to visit Harrah’s casinos first in order to capture the majority of the single casino trips. Retention: Re-invigorate customers who have broken a historical visitation pattern or showed other signs of attrition. Information Management Harrah’s effectively utilizes the customer information generated by the Total Rewards program to tailor its service offering to the individual customer segments. Transactional data facilitates for Harrah’s to re-design its servicescape in order to meet changing customer expectations and thus repeatedly deliver positive service experiences. Availability of real-time customer information provides a means for Harrah’s to constantly stay in touch with its customers and facilitates to anticipate customer likes and dislikes in order to repeatedly meet (or exceed) customer expectations. Brand Image The Total Rewards program does not convey the image of â€Å"bribing† the customers, but to actually take into account the customers’ desires and to provide services accordingly. Create a feeling among customers that Harrah’s – as opposed to its competitors – knows its customers and rewards customers like the firm knows them.

The Electromagnetic Spectrum essays

The Electromagnetic Spectrum essays X-rays are used in many ways. The most common is to take X-rays of people. Dentists used it to check for weakenings in the teeth, and doctors use it to look at broken bones. Although X-rays are very helpful they can be harmful too. If youre over exposed to them they can deteriorate your cells and cause cancer. Infrared rays help us detect heat. With special equipment, you are able to take pictures. Infrared rays arent seeable by the naked eye. It is also used to heat food. Remote controls used infrared rays to change the TV channels and radio stations. A negative effect of infrared rays is that they can burn you and cause eye cancer. Short wave radiation is used to talk all around the world. HAM radios use short wave radiation to send signals. A bad thing is that the waves are sometimes too short and the powerful towers have been accused of causing cancer. Ultra violet rays can be used to give a better, more appealing looking skin. Its also been know to cause cancer if you are over exposed to it. Special sunglasses are worn to protect our eyes from these rays. Even though you cant see them, they are still Visible light includes all the colors of the rainbow. This allows us to see in color. The colors we can see are red, orange, yellow, green, blue, indigo, and purple. All though its good to be able to see in color, visible light allows us to only see the Gamma rays are very useful in killing cancerous cells. But as with anything good, theres a bad. If gamma rays come in contact with any living cell, it will kill them also. Microwaves have wave lengths measured in centimeters. The longer the waves are close to a foot and they are used to heat our food. They cause radiation and can Radio waves are used to transmit sound and music waves to us. This is good because I like to listen to music. Radio wave can ca ...

How to Read a Meniscus in Lab Measurements

How to Read a Meniscus in Lab Measurements The meniscus is the curve seen at the top of a liquid in response to its container. The meniscus can be either concave or convex, depending on the surface tension of the liquid and adhesion to the wall of the container. A concave meniscus occurs when the molecules of the liquid are more strongly attracted to the container than to each other. The liquid appears to stick to the edge of the container. Most liquids, including water, present a concave meniscus. A convex meniscus (sometimes called a backwards meniscus) is produced when the molecules of the liquid are more strongly attracted to each other than to the container. A good example of this shape of meniscus may be seen with mercury in a glass container. In some cases, the meniscus appears flat (e.g., water in some plastics). This makes taking measurements easy! How to Take Measurements With a Meniscus When you read a scale on the side of a container with a meniscus, such as a graduated cylinder or volumetric flask, its important that the measurement accounts for the meniscus. Measure so that the line you are reading is even with the center of the meniscus. For water and most liquids, this is the bottom of the meniscus. For mercury, take the measurement from the top of the meniscus. In either case, you are measuring based on the center of the meniscus. For a flat meniscus, make sure the liquid is level. Usually placing the container on a lab bench does the trick. You wont be able to take an accurate reading looking up at the liquid level or down into it. Get eye-level with the meniscus. You can either pick up the glassware to bring it up to your level or else bend down to take measurements in situations where youre concerned with dropping the container or spilling its contents. Use the same method to take measurements each time so that any errors you make will be consistent. Fun Fact: The word meniscus comes from the Greek word for crescent. This makes good sense, considering the shape of a meniscus. In case youre wondering, the plural of meniscus is menisci!

The IVF technology Essay Example | Topics and Well Written Essays - 2000 words

The IVF technology - Essay Example The company’s objective is as transparent as possible to the public since they depend on the community an enormous extent. The unique product of the IVF industry is coupled, at least in Australia, with a unique sense of entitlement. Consequently, Australia is the only country in the world providing unrestricted public funding for IVF through its national health scheme. There is no limit to the number of cycles that women can have and no legal age limit. (Sweden and Britain provide three on the national health and they have to be before age 39. In New Zealand women get two free cycles in a lifetime and in Canada until recently you didn't get any on the national health)The Australian (2012). According to Human Embryo Research Panel, much of the IVF research has been directed by clinicians who lack experience in basic research and development biology. In addition, the commercialization of reproductive technologies has resulted in the establishment of profitable enterprises, including sperm banks, IVF centers, and fertility clinics. The issues pertaining to embryo manipulation involve social values and moral judgements, but as the business interests of IVF are to ensure that viable eggs can be effectively implanted into a woman’s uterus at acceptable cost, commercialization of embryos increases the prospect that there will be no uniformity in the way ethical values and judgements will be interpreted and implemented Krimsky and Hubbard (1995). Professor Paul Komesaroff, director of the Monash Centre for Ethics in Medicine and Society, says the issue of embryo donation is a vexed one. "There are different opinions about when the embryo acquires special religious, spiritual or ethical significance," he says. "Some people say its at the moment of fertilization, others say its at the moment of conception, others say at the 16-cell stage, some say its much later."(Labi, 2012). In the case of Sydney IVF â€Å"The membership of the ethics committee signiï ¬ cantly exceeds the constitutional requirements set by the Australian Government's National Health and Medical Research Council (NHMRC) in its National Statement on Ethical Conduct in Research Involving Humans† Sydney IVF Stem Cells (2011).

International diversification Essay Example | Topics and Well Written Essays - 1250 words

International diversification - Essay Example The United States and the two European countries i.e. Germany and Poland. If we suppose that an investor from the UK diversifies his portfolio of investments in the stock market of these three international countries. The differences in the statistics shown in the Fig1 propose that the level of risk and return would certainly vary from country to country that will ensure maximum returns for investors.  International portfolio diversification is highly beneficial in a situation where the stock exchanges, economic condition and political environment of international countries are highly different from each other. Syriopoulos also says that â€Å"if returns from investments in different national stock markets are not perfectly correlated and the correlation structure is stable, there are potential gains from international portfolio diversification.† (2004, p1254) It is so because the diversification would not yield the desired results if the conditions and environment in intern ational countries vary in the same manner as in domestic economy. If the international countries included in the portfolio have an economic, political and investment environment that differs from that of the domestic environs, the international portfolio diversification will reap significant benefits.The Capital Asset Pricing Model is an effective tool for portfolio management. Because of the model’s efficiency in pricing assets, it is considered to be useful in evaluating risk and return on various assets in a given portfolio.... rnational portfolio diversification." (2004, p1254) It is so because the diversification would not yield the desired results if the conditions and environment in international countries vary in the same manner as in domestic economy. If the international countries included in the portfolio have an economic, political and investment environment that differs from that of the domestic environs, the international portfolio diversification will reap significant benefits. Question 2: The Capital Asset Pricing Model is an effective tool for portfolio management. Because of the model's efficiency in pricing assets, it is considered to be useful in evaluating risk and return on various assets in a given portfolio. The most significant usefulness of the CAPM in portfolio analysis is its effectiveness in illuminating the risk factor involved in a portfolio investment. Andre explores that "the CAPM tells us that investors pay a price for being undiversified in that they are taking risks for whic h they are not being compensated." (2004, p19) For un-diversifiable or systematic risk, this model uses Beta as a means to identify the rate of risk involved in investment. CAPM can thus be useful for investors in portfolio management by providing relevant information concerning the risk factor involved in a particular investment with respect to the whole market and also lead the investors to improve their portfolio. With the help of the Capital Asset Pricing Model, the investors can easily determine the required rate of return with respect to different assets in the portfolio according to their risk without any efforts to estimate revenues and cash flows. Andre illuminates that in order "to find the expected return of a company's shares, it is thus not necessary to carry out an

MBTI Personal Statement Example | Topics and Well Written Essays - 500 words

MBTI - Personal Statement Example I have a good sense of responsibility whenever environment I am. I consider myself successful in the sense that I accomplish whatever goal I set. In terms of supervision, I can work under very minimum or no supervision at all. I possess a self-initiative and self-driven morale that keep me going and achieving my objectives. I am an optimistic self-reliant person who has good analytical and organizational skills. I am slow in thinking due to my perfectionist nature of doing things. I tend to waste time during preparations than focusing on time factor. My natural character of thinking rationally affects other decisions which are not meant to be thought in the same perspective of thinking. My sense of responsibility tends to differ at certain points and become a weakness because I prefer an impeccable work therefore tend to supervise others a lot to meet my demands. Through my strong attachment to my responsibility I tend to go berserk, through assumption of more responsibilities than I manage. My kind hearted nature, trying to help out with possible solutions to their approach to difficulties, some consider it as an interference to their rights and private life I would fit in a series of job description given my personality attributes and competence. My strong social and sense of judgment highly recommends for social and interactive jobs like Business Administrator and Sales Executive. Some other possible careers are; System Information Analyst, Internal Auditor, Manager at a customer service, and lastly as a Marketer. This test helps me identify strong points; preference of extrovert over introvert by 56%. Strong judgments over perceiving by 78% are qualities that boost my personality to work with others comfortably. On the other hand, this test helps me to know my non-redeeming qualities; I have a moderate preference of Intuition over sensing by 38% and moderate preference of thinking over feeling by 25%. (Jung’s & Briggs,

Psychology Research Paper Example | Topics and Well Written Essays - 750 words - 2

Psychology - Research Paper Example He was devoted in the field of physiology and even won the 1904 Nobel Prize for his work in physiology (Martin, 1988). Even though Pavlov was never a psychologist and never wanted to be associated with psychology, he is one of the greatest contributors to the field of psychology. He came through most of his findings through experiments that he performed on animals such as dogs. One of his greatest contributions to the field of psychology is classical conditioning. This is one of the most useful discoveries in the field of psychology and most psychology students have to pass through it in their early years of study. While studying the digestive system of his dog, he noticed something that was very interesting and that led to the development of classical conditioning. He noticed that whenever his assistant entered the room, his dog would immediately start salivating. In the experiment, they started introducing different items to measure the level of salivation that the dog had. He later went on to note that salivation was an automatic response or reflex process (Prokasy, 1965). From the experiments and their outcomes, Pavlov was able to conclude that salivation was a response that could be learned. He noted that the dogs were responding to different stimuli that were presented to them just before food was delivered. They therefore learnt to connect these things with food. He noted that there was the salivary response which came when the dog was presented the food and the conditioning reflex that came when the dog was expecting food. After several experiments, he noted that there was a conditioned stimulus which was food for the dogs and the response which in this case was salivation. This discovery is still the most important discovery in the field of psychology. Apart from the fact that this discovery led to the formation of behavioral psychology, the discovery is used today in the treatment of some health issues as well as the modification of behavior

Effect of Different Materials on Radiation using the Shielding Essay

Effect of Different Materials on Radiation using the Shielding Material - Essay Example There are numerous factors that lead to the variation of results read and recorded by Geiger-Muller counter because it detects only small increments of radioactivity radiations. For instance, the distance between the radiation source and the probe can play a major role in the variation. This is because once a radiation is emitted from its source before reaching the targeted surface usually encounters varied collisions in the air, hence reducing its speed. Consequently, this implies may end up giving altered results that deviate from the exact values by big margins compared to the incidences when there was keen control of the separating distance.   Other factors include background radiation because the other source of material may emit some or other kind of energy, hence interfering with the incoming stream of radiation such that the end results do not the come any closer to the expected data. Therefore, it is essential before the experiment one at least ascertain the extent of the background materials’ emission if possible by checking already calculated values. In addition, the nature of the shielding substance, for instance, its roughness or smoothness degree can affect the end results whereby both surfaces may not have exactly the same results or with those anticipated. Mainly, besides other human errors, these factors somehow contribute to the alterations of results though with keen observation one can adequately minimize their effects especially the separating distance.   Ã‚  

The Third Sector Essay Example | Topics and Well Written Essays - 500 words

The Third Sector - Essay Example Environmental advocates, civil rights groups, and public awareness promoters all fall into the Third Sector. Some groups work on a very local level while others are national and international in scope, and everyone will, at some point, take advantage of the services they provide. While the number of organizations is large, and their missions widely different, they all share the common goal of serving the public by mobilizing donors and volunteers in a belief that individuals coming together for a shared purpose can make a difference in the world we live in. The Third Sector is grouped together according to the services they provide. The organizations within the group often serve similar if not identical functions such as within education. With education as a common denominator, the institutions will work together to promote the value of their services and work to provide greater availability and access. Groups will form coalitions to lobby for effective legislation that will allow them to function more effectively. Often times, groups such as the Red Cross and hospitals will share resources in an effort to deal with a natural disaster.

Effect of Different Materials on Radiation using the Shielding Essay

Effect of Different Materials on Radiation using the Shielding Material - Essay Example There are numerous factors that lead to the variation of results read and recorded by Geiger-Muller counter because it detects only small increments of radioactivity radiations. For instance, the distance between the radiation source and the probe can play a major role in the variation. This is because once a radiation is emitted from its source before reaching the targeted surface usually encounters varied collisions in the air, hence reducing its speed. Consequently, this implies may end up giving altered results that deviate from the exact values by big margins compared to the incidences when there was keen control of the separating distance.   Other factors include background radiation because the other source of material may emit some or other kind of energy, hence interfering with the incoming stream of radiation such that the end results do not the come any closer to the expected data. Therefore, it is essential before the experiment one at least ascertain the extent of the background materials’ emission if possible by checking already calculated values. In addition, the nature of the shielding substance, for instance, its roughness or smoothness degree can affect the end results whereby both surfaces may not have exactly the same results or with those anticipated. Mainly, besides other human errors, these factors somehow contribute to the alterations of results though with keen observation one can adequately minimize their effects especially the separating distance.   Ã‚  

Civil Engineering Essay Example for Free

Civil Engineering Essay Introduction The growth and development of population, the economic and commercial progress, have made the people to be in touch. Also, for the sales of products was necessary to build bridges as an alternative way to those people who didn ´t have boats to transport their products. The bridges have been an amazing advance into the civil engineering field. As the time passed, the bridges were needed for transportation and to be used as communication routes. The bridges have been changing as needed, either to make them more efficient or innovative. Now day civil engineers are not only involved in the measuring, or resistance, but also they care about the aesthetic. There are different types of bridges that marked not only the history but the progress in society. The bridges vary depending on the material with which it is built and the shape they have. Types of bridges: Wood: These bridges are quick to build, and are not too expensive, yet are very resistant and durable, plus they need constant and expensive maintenance. For the ease of being built and cheap were the first bridges that people used. Stone: They are very resistant, compact and durable. Currently construction is very expensive. They do not need much maintenance, since they are very well resistent weathering agents. Metallics: They are built quickly, are expensive and have corrosion as an against factor. Also, their maintenance is expensive. Concrete and steel: They allow varied designs, often support precast, they are resistant, and maintenance costs are low. The functions that bridges have are: Aqueduct: They are used for water conveyance. Viaducts: They are built to have automobile transit. Footbridges: Built for the use of pedestrians only. The way bridges resist their efforts: Beam: They consist of horizontal elements that are supported at their ends on supports or pillars. The force transmitted through the pillar is vertically downwards and, therefore, they are subjected to compression, the beams (horizontal elements) tend to bend as a result of the loads on. Arc: It has 2 divisions. Top board, and Lower board. They consist of a curved section  which rests up on supports or brackets and covering a light or empty space and depending on whether they are above or below the board, is where the arcs are located. Hanging: They consist of a board by hanging by a large number of straps, two large cables that are anchored at the ends of the bridge and held by large towers of concrete or steel. Conclusion: The bridges have served as communication routes, and have had a lot of impact on society and commerce. Bridges are very important in the area of civil engineering, because their work as engineers is to build and make sure that their work is good to use, and efficient. In addition, the bridges have made the civil engineer to worry about the design of buildings and to show them that is important the aesthetic and how innovative is the work.

Techniques to Develop Creativity

Techniques to Develop Creativity Abstract. Creativity is the ability which has the human being to create something out of other ideas that are new and interesting but unfortunately in the actual education system not are implemented, so the present article explain about some things that have to change in the education system to increase the creativity in the students, the creativity can be learned, practiced, and developed by the use of proven techniques that it will speak more later. The implementation of creativity in the education in very importan because the schools must be a pillar bases to enrich and encourage creativity in each one of the students, in other words the improvement of creativity in education has great importance for the development of the students and a nation, because it can improve the formation of scientists, engineers, and specialists. The human creativity represents an enigma to the research community: It is all but impossible to describe the process in unequivocal terms, yet there is a strong desire to promote in the education the develop of creativity. The quality of education is one of the most commonly used expressions currently in the field of education, as a point of reference that justifies any process of change or improvement of the plan. In this area the development of creativity would be the backbone of a new educational system that is more efficient than other systems, because creative thinking in a disciplined manner can play a real role in innovation. Creativity and innovation are normally complementary activities(European Commission, 1998). The improvement of creativity in education has great importance for the development of the students and the nation, because it can improve the formation of scientists, engineers, and specialists. It can be learned, practiced, and developed by the use of proven tec hniques, so it is necessary to adopt a education system used in other countries that it is more effective. For example, Finland system in the education, implementation of appropriate tools to develop of the creativity and techniques and methods for develop the creativity. All these points are necessary to give solution to reduction of the creativity in the education, so it can be considered as a basis for building a strong education structure and the increase index them creativity in schools, universities and other institutions. There exists a big variability of creative techniques to use as individuals and groups. However the techniques that are more appropriate to generate creativity are used in groups. But, why are group techniques more efficient than the individual techniques? The European Commission gave the answer creativity is an attribute of the individual, though generally it can only be developed efficiently when it is tackled within a group of team.(European Commission, 1998). Some of techniques more used for develop the creativity are: analytic techniques and intuitive techniques (Sefertzi. 2000). Analytical techniques follow a linear pattern of thought or sequence of steps very good organize, in other words this type of organization in the question help that student stimulate different ways of organization known information and help approach problems from new angles (Miller 1987). Intuitive techniques are less structured techniques, so the intuitive techniques have not a organization or steps th at student have that follow because the student or other person that use the intuitive technique, only he has that look the phenomena of his study and the he has formalote intuitively hypothesis, theory and other suppositions to can give a explanation about the phenomena. Now, but to apply these methods and tapeworms requires the use of instruments that would facilitate a better understanding and stimulate the brain. According to Andriele De Prà ¡ Carvalho, Eloiza Avila de Matos, Dà ¡lcio Roberto dos Reis, Luà ­s Felippi Serpe and Sandro Carvalho there are also 67 creative techniques to stimulate the development of creativity in students. Following is the description of some of the tools for creativity. Analogy technique: According to Tsuilien Shena and Jiin Chyuan Laib the analog technique can help people to understand unknown events or houses from known elements (Shen Lai. 2014), in other words acts as a connection between the image that makes your brain to understand the phenomenon you do not know. Bullet Proof Technique: This technique consists of searching or determining in a specific area where the ideas and objectives raised have a high risk of failure, therefore the main idea of the technique is to find solutions to the problem that may appear in those cases. Inconsistency Analysis Technique : The technique consists in find contradictions to a certain situation, then you have to find the possible solutions, but the solutions titnen that being innovator. According to Andriele De Prà ¡ Carvalho, Eloiza Avila de Matos, Dà ¡lcio Roberto dos Reis, Luà ­s Felippi Serpe and Sandro Carvalho for the use of the technique of inconsistencies recommends the ones of: A list of inherent contradictions of these problems that you could solve in a daily basis. Add to the list the new contradictions you may find and try to identify the interaction among them. If you could find a way to remove or reduce multiple contradictions at once, then you will have a higher probability to identify an executable solution (Carvalho., Matos., Reis., Serpe Carvalho. 2012) New View Technique: The technique has the purpose of obtaining a suggestion or reaction from one or more persons about a specific topic, that is to say, the conclusions, recommendations and suggestions that the person or each person receives, the mind opens to new Therefore, this technique gives students new ways of thinking. Mental Mapping Technique: Paul Farrand, Fearzana Hussain and Enid Hennessy in their article say that Mind maps provide an effective study technique when applying written material Farrand.,Hussain., Hennessy. 2002), because when a student makes a mental map, he / she interconnects actions and concepts of a topic in general, therefore these interconeccion of concepts provide the student with a clearer way to understand in content of the subject. Notebook Technique: This type of technique is the most used among the students, because the student has the ability to write his everyday ideas, events, class subjects and other, a very important point is the way he notes his ideas, in other words the ideas annotated in the book, subjects in subjects among others are very easy to understand for the student because they are his own words that are written. Reflection Groups Technique: According to the article, the technique consists of the collaboration of a group of students who collaborate with each other with a common goal, therefore the ideas expressed by each one of the group members will not be the same, so the group have to reach a unanimous decision. The decisions in the main challenge facing the group. All of the above examples are designed to help people develop skills to engage in creative ways of looking at problems and framing solutions using these tools, and to maintain those skills even without using the tools. But there are also other types of tools based technologies. The technology today is also at our service to develop our creative capacity with a large number of mobile applications, also sotfware developed for computers and other electronics devices. According to Joyce J. Elam and Melissa Mead, the support system for creativity emerged around the 1970 (Elam Mead 1990), the initiative was promising to provide computer-based tools that would enable those responsible for decision making have the great possibility of developing improved solutions with more creativity in the face of the problems to be solved. Also in an article by Mingyang Gu and Xin Tong argument that the development of software for creativity has to have two fundamental aspects: discipline and creative, because software construction can be a great problem and in the case but if the Developed does not have the clear ideas of what he wants to build, everything is very similar to a hell. Many scientist research have orientation about the development of creativity as an process apply in the education. Some studies about creative abilities show that can be developed by the implementation of tools that estimate the brain, because in a research say the brain is a muscle that need exercise for attain a better performance (Taylor. 1972). Creativity can specifically be developed supporting tools, for example a computer can be a tool for creativity, because they contain models of software created with the purpose of stimulating the brains students, computer software idea processors, information systems, etc., for example MindMeister is a free software that you can find in internet, according to Rahimi, Van den Berg and Even, they think that MindMeister is very useful tool for students and also for teachers. Compared to paper, in MindMeister you can add much digital stuff to your mind map including im- ages, URLs, and links. (Rahimi., Van den Berg. Veen. 2012), also MindMeis ter is considered the best application in the market to develop mind maps online. With its award winning online version and its free mobile apps, its users can make mind maps at school, at home, at the office and wherever they are. Mind mapping with MindMeister is such an easy and intuitive process that anyone from a first grader to the CEO of a company can use this application to improve their productivity and put their creative ideas into action. MindMeister offers a variety of amazing features that allow users to collaborate and brainstorm online, plan projects, develop business strategies, create fantastic presentations and use the enormous potential that mindmaps offer for education. To this end, MindMeister offers huge discounts to students and teachers, and even offers free accounts with up to 10 mind maps that provide all the necessary features for creating mental maps: simple but with huge reach. The tools are that it develops a purpose which is help students to create, pro mote and generate creativity, creativity tools, stimulate the imagination. Everyone is creative, so each must find his environment to develop that creative side, that we all have but for able a best result of creativity. As the result of a radical change in the education system, methods a techniques and implementation of tools, produce that the creativity in the students can be more effective. In actual moment exist a decadent in the creativity of the student but in the future with the implementation of all that wrote in the essay can be posible the develop of creativity. REFERENCES European Commission (1998), Innovation Management Techniques in Operation, European Commission, Luxembourg. Higgins, J.M. (1996), Innovate or evaporate: creative techniques for strategists, Long Range Planning, Vol. 29, No. 3, pp. 370-380. Sefertzi, E.. (2000). Creativity . noviembre 17,2016, de EC funded project Sitio web: http://www.urenio.org/tools/en/creativity.pdf Miller, W. (1986), The Creative Edge, Addison-Wesley, Reading, MA. Amabile, T. M., Conti, R., Coon, H., Lazenby, J., Herron, M. (1996). Assessing the work environment for creativity. Academy of management journal, 39(5), 1154-1184. Carvalho, A. D. P., de Matos, E. A., dos Reis, D. R., Serpe, L. F., Carvalho, S. (2012). Tools for Creativity. US-China Education Review, 2(11), 936-946. Shen, T., Lai, J. C. (2014). Formation of Creative Thinking by Analogical Performance in Creative Works. Farrand, P., Hussain, F., Hennessy, E. (2002). The efficacy of themind mapstudy technique. Medical education, 36(5), 426-431. Elam, J. J., Mead, M. (1990). Can software influence creativity?. Information Systems Research, 1(1), 1. Gu, M., Tong, X. (2004, April). Towards hypotheses on creativity in software development. In International Conference on Product Focused Software Process Improvement (pp. 47-61). Springer Berlin Heidelberg. Rahimi, E., Van den Berg, J., Veen, W. (2012, December). Designing and implementing PLEs in a secondary school using Web2. 0 tool. In The Personal Learning Envrionment (PLE) Conference, Melbourne, Australia, 12-13 July, 2012. Public Knowledge Project.

Who Should Be Blamed For The H :: essays research papers

During Hitler’s reign as Fuhrer of Nazi Germany from 1933-1945, millions of innocent citizens of Poland, Czechoslovakia, and those of Jewish religion and race were executed. Hitler, although masterminding the plan of the perfect human race did not kill these people, rather ordered their deaths. In the early to mid-1940s death camps such as Auschwitz, Bergen-Belsen, Dachau, and Birkenau were created for the eventual extermination of the inferior peoples of Europe. Hitler commanded members of the Nazi party such as commandants, and SS troopers were ordered to follow through in the execution. The question is now, who is to blame for all of these deaths?  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  It is impossible, in my opinion, to place the blame for all these deaths on one man’s shoulders. It is understandably argued that the soldiers and such were merely carrying out orders, yet they had the choice whether to follow through or not. The murderers claimed to be afraid to disobey the ever-powerful Fuhrer in fear of their own life. Yet, I still believe that no one can be ultimately forced to do something they do not want to. All humans have a choice to make decisions and follow their own path, which these men did not choose to do. For this, I believe the men should suffer.   Ã‚  Ã‚  Ã‚  Ã‚  For example, Amon Goeth was Commandant of Plaszow, a work camp for Jews and Poles. Although, not a death camp specifically, thousands of men and women were executed within its confines. As leader of the camp, with direct orders from Hitler, he was expected to take part in the systematic elimination of the inferior peoples. Although only doing his job, he deserved punishment for his wrongdoings, as did all the other â€Å"butchers† of the camps.   Ã‚  Ã‚  Ã‚  Ã‚  Doctors were also under order of Hitler. They were used to perform experiments on the selected such as fertilization, immunization experimentation, and operations. These people were tortured and suffered blindness, immobility, among many other things. Once again, although these doctors were under order I believe that they should have suffered for what they had done to the prisoners.